What are the benefits for your members and your membership team? Your members will gain access to resources and learning materials, event discounts and participation in an online community which can enhance their professional lives. Meanwhile your team will gain insights into member sentiment, collect more data and save time.
Online community is an investment that should realise financial gain from such areas as member retention and increased purchasing of event registrations and other products. To be effective, you should set targets for key indicators of success and track these over time.
