Focus on conversion: you should focus on converting people into members who sustain the organization, rather than general audience growth.
Know your audience: understand who your audience is and what motivates your most loyal members.
Have a value proposition: make sure you fully understand your membership value proposition and communicate it clearly to prospective and existing members.
Have a great tech stack: your platform should be able to manage members' personal information and payments securely.
Use email: email is a proven strategy for growing membership programs.
Experiment with other channels: consider other channels like events, ambassador campaigns, and marketing via WhatsApp.
Retaining existing members is crucial and much more cost effective than recruiting new ones; send stewardship messages to reinforce their status and connection.
Turn members into ambassadors: leverage members to grow membership.
