The three core components of developing an actionable, measurable membership assessment strategy are:
How to assess your effectiveness at creating value for your members. This includes translating the membership value proposition into objectives and identifying the right metrics and markers to measure progress, as well as tracking member retention.
How to assess your effectiveness at cultivating and converting loyal readers into members. This includes tracking the growth of the loyal audience and the conversion of that audience into members.
How to assess your effectiveness at balancing the costs and benefits of delivering the program. This involves assessing the monetary and non-monetary contributions of members and understanding the business model for membership.
